SMALL AND MEDIUM -SIZED BUSINESSES(SMBs) CLOUD HOSTING

Google Cloud Solutions for SMBs

INTRODUCTION

Small and medium-sized businesses (SMBs) have been increasingly adopting cloud solutions with each passing year in all parts of their technology ecosystem. Now more than ever, the importance of the cloud is becoming clear, providing businesses with tools to improve productivity and connectivity, as well as to enable digital transformation. Adoption of cloud platforms to augment or replace traditional on-premises architecture has proven to provide SMBs with greater value.

CHALLENGES/OPPORTUNITIES

The most significant challenge for SMBs to date is in understanding innately the business value of cloud adoption beyond the buzzwords, including solutions like Google Cloud Platform. All too often, SMBs that delay their adoption of cloud are the businesses in most dire need of both digitization and transformation.

Some reasons for delaying include:

• Not being able to fully realize the ROI of existing infrastructure, developer skills, and/or applications and not being eager to make additional investments

• Most don’t understand how GCP platform investment translates into business value both for employees and for customers

• Security concerns about data and applications in the cloud that are frequently more myth than truth.

• Platform benefits that seem too good to be true.

To overcome these concerns, line-of-business leaders and technology leaders need to build their own awareness of the business value of cloud solutions with practical and relatable examples of success, targeted training, and a digital transformation road map that is tied to their business strategy.

BUSINESS VALUE AND QUANTIFIED BENEFITS OF GCP TO SMBs

Low cost of operation: SMBs often have limited budgets and lean staffing models so running their IT operations as cost effectively as possible becomes paramount and thankfully GCP is a more cost-effective IT infrastructure platform. You only pay only for what you use and earn automatic discounts as you use more with no upfront commitment costs required.

Platform ease of use and performance: The platform is easy to use, it also supports a lot of traffic, a lot of transactions, a lot of everything. The most important benefit to customers is the richness of the platform. There is no downtime; the platform runs every hour, every minute, and every day. The platform never sleeps.

Ability to focus on business and data: Now with Google Cloud Platform, organizations can focus more on business applications. Before, they spent a lot of time on infrastructure. Now they can also focus on data analysis instead of spending a lot of time correcting data, so the data platform with Google is expedient. This improves business results and performance

Improved agility: Google Cloud Platform improves and optimizes the agility, scalability, and performance of IT infrastructures, which positions them to best serve customers. As a result, they can address new business opportunities as they arise and meet customer expectations, leading to higher incremental revenue.

Developers also have seamless access to the resources they need to efficiently build new applications and features.

CONCLUSION

SMBs have leveraged Google Cloud Platform to achieve operational efficiencies and improved business results, regardless of what solution they previously used. These organizations often face strong competition from larger competitors with more resources and thus must identify and pursue means of achieving a competitive advantage. SMBs can be able to deploy the same number of features and applications equal to a much larger IT team, but with less complexity.

With cloud hosting, you rely on a unique server configuration that lets you pull from multiple different servers, which results in an affordable hosting solution that’s also scalable and incredibly reliable.

Therefore, starting with a simple cloud hosting solution is the best way to build momentum while building awareness and skills within the organization.